beachside hostel in waikiki needed an updated identity and a stronger brand.

they had plans to do a lot of upgrading in their hostel. they wanted to showcase the hiking, sight-seeing and surf that visitors come for with their new identity.

ideografix created a simple logo that played off their location one block from waikiki beach with a sense of relaxation and warmth. a native-looking border circles the image.

the subsidiary logos were used for website buttons, faxes, envelopes and tee shirts.

in all, beachside hostel received complete print collateral, full color and b&w airport flyers, a dozen tee-shirt designs for staff and for sale, and a complete website.